Launch package for early B2B SaaS founders
We build everything you need to start selling, and it all works as one. Your page explains your product clearly, your emails speak to the buyer you chose, and your stats show what's working. One fixed price, no retainer.
Free, 20 minutes, no slides needed. Nothing is due on the call. Have a question? Email us.
The package
Built to work together, so every piece tells the same story.
We write and build everything around your product screenshots, your buyer's objections, and the one action you want visitors to take.
Your domain is registered in your name from the start. At handover, after the final payment, the page, its copy, images, and every account become yours, so you can run the site without us.
Swipe to see all 8 items
One page that covers the problem, the benefits, and the product, plus an FAQ and a call to action. It works on phones, tablets, and desktops. Pricing and customer proof can sit inside those sections, with no extra page. We write the full page, from the headline and section copy to the FAQ and button text. A contact form powered by Web3Forms lets visitors message you, free up to 250 messages a month.
We set up Umami visitor stats on the free plan. At handover, the stats account is yours. You'll see visitors and page views, which sites and campaigns sent them (including tagged links from your outreach emails), and clicks on your main buttons, all in one simple dashboard. Umami doesn't use cookies, so Umami doesn't need a cookie banner. The free plan covers up to 100,000 events a month and keeps 6 months of data.
A one-page profile of the buyer to approach first, covering their role and company type, the problem and buying trigger, and the message to test. We build it from the brief and public research. It is a starting point for outreach, not proof of demand.
An opener and two follow-ups, each written with a subject line, body, call to action, and prompts you fill in before sending. We write the emails; you send them. We add tagged links so your visitor stats can show which emails brought people in.
Keeping an existing logo? We create only the kit assets you lack, built around it. If you do not have a logo or want a new one, we create the full kit. The price is the same either way.
Full kit files:
We set up a simple editor for the page's text, images, and links. You don't have to touch the layout. At handover, the files and the site are yours. Before we build, we test that your edits show up on your live page.
The first year of a new, available standard .com is included. You register it in your name on the setup call. We don't buy domains that are already taken. Already have a domain? We'll use that one. Or, if you want to keep your main site as it is, we can launch on a subdomain such as launch.example.com.
We put the page online for you, and the first year is included. From year 2, keeping it online and renewing the domain is on you. Your site stays up, and we never shut it down or delete it.
At handover, after the final payment, you get a short owner's pack with a welcome letter, a how-to-edit guide with real screenshots of your editor, a note on support and paid changes, and a one-page sign-off. It also shows where each account lives and how to restore an earlier version if you need to.
How it works
You work with Wojciech, a CMO with 5 years of experience in mobile apps.
A free 20-minute call, or a short written brief if you prefer. We agree on what we'll build, what it costs, and the dates, in a short agreement.
Your part: 20 minutes, or a short written brief.
On one short guided call, you register the domain in your name, and we set up the site with you.
Your part: a short setup call.
Your complete package is ready for review within 5 business days after your first payment and once we have everything we need. Two rounds of revisions follow, based on your feedback.
Your part: review and send one list of changes per round.
You approve the work and pay the final $750. We launch on your domain, and at handover we transfer the page, its copy, images, and every account to you. Your 14 days of free editor help and fixes for our own errors start when you accept the site.
Your part: approve and pay.
Exact dates are set in writing before you pay anything. The schedule pauses only while we're waiting on you.
Fictional Ledgerline sample
This is the kind of buyer profile and outreach emails we'd write for your product.
Buyer: solo finance lead, US SaaS.
Trigger: month-end close slips.
Pain: manual payout matching.
Signal: hiring finance help.
Angle: find unmatched invoices.
Sample opener from the email doc: email 1 of 3, fictional Ledgerline
Hi [first name],
I saw [recent finance hiring post] and wondered whether your team still matches payouts to invoices in spreadsheets.
Ledgerline flags unmatched invoices before you close the books.
Open to a 2-minute example? Reply "yes" and I'll send it.
Sam
Ledgerline
Bracketed text marks personalization prompts you fill in before sending.
Get this for your product. Book a free 20-min call Start with a short brief
Who you'll work with
CMO with 5 years of experience in mobile apps. Grew one app to 250,000+ users and helped another reach $500K+ in revenue.
Work
Real client work will appear here only with permission.
Concept project, fictional client
Quillbay is a company we made up to run our full process, from brief to signed handover, to the same standard as a paid order. Its founder, product, and data are fictional, so there are no results, customers, or quotes to show.
The editor test: our founder, who didn't write the code, used only the guide to change text, a link, and an image, saw the changes go live, and then restored the earlier version.
Your options
A fair look at the usual ways to get a launch page. The right pick depends on your budget, your time, and how much you want to write yourself.
| Question | FrameStride | Freelancer | Agency | Build it yourself |
|---|---|---|---|---|
| What you get | Page, buyer profile, 3 emails, and visitor stats | Usually one part: design, copy, or code | A custom scope, often across several pages | Whatever you make in a site builder |
| Price | $1,500, fixed and published. No hourly billing. | Hourly or per project | Custom quote | A builder plan plus your time |
| Ready for review | 5 business days, then 2 revision rounds | Depends on the person | Set in your contract | Your evenings and weekends |
| Know what's working | Visitor stats set up for you | Usually extra or DIY | Usually extra or DIY | Usually extra or DIY |
| Who writes the copy | We do, from your brief | Depends on who you hire | Often a separate service | You do |
| Who owns it | You: the domain from the start, and everything else at handover | Set in your contract | Set in your contract | You, on the builder's platform |
| Changes after launch | You edit in a simple editor, with a guide | Ask them, or edit the code | Through the agency | In the builder |
Need only a page and enjoy writing copy? A site builder may be all you need. The package fits when you want everything working as one, not a page on its own.
Questions
Your next step
Pick a time for a video call, bring your company or product name, and come as you are. No slides needed.
Nothing is due on the call. You'll leave the call knowing what we'd build, when, and what it costs. The first invoice comes only after we agree on what we'll do.
Book a free 20-min callJust have a question? Email hello@framestride.com.
Start with a brief
Prefer to write instead of booking a call? Answer the questions below in an email. We reply within 1 business day with what we'd do, when, and any questions. No invoice until we agree in writing.
Email hello@framestride.com with the subject “Brief for the FrameStride package,” and include: